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Webflow vs Squarespace - In-Depth Comparison

Webflow vs Squarespace - In-Depth Comparison

In an age where technology is evolving rapidly, it's important to stay informed about the latest and greatest of what the web has to offer.

One of the most popular website builders currently available is Squarespace, built by an all-star team in 2006 using open-source software. Webflow, on the other hand, has been around just as long but differs in that it was created specifically for the web - meaning you don't have to worry about compatibility issues with various browsers or mobile devices.

If you're trying to decide between Webflow and Squarespace, you're in for a treat. This in-depth comparison will help you understand the key differences between these two popular website builders. We'll cover everything from pricing to features to ease of use. 

By the end of this section, you'll know which platform is right for you. So, let’s start!

What is Webflow? 

Webflow is a cloud-based website builder that enables users to create responsive websites without writing code. The platform includes a drag-and-drop interface, which makes it easy to design and build websites. Webflow also offers a wide range of templates and themes that you can use to create professional websites.

You can customize your website down to the smallest detail using Webflow. The platform also allows you to introduce new website features by offering countless integrations. Its cheapest pricing plan is free and can be upgraded to a $212/month ecommerce package.

What is Squarespace?

Squarespace is a popular website builder that offers users everything they need to create a beautiful website. With Squarespace, you can drag and drop elements to create the perfect layout for your site. You don't need coding knowledge to use Squarespace - it's all taken care of for you.

One of the best things about Squarespace is its built-in SEO tools to help your website rank higher in search engines. And if you need help along the way, Squarespace has 24/7 customer support available via live chat or email.

For the personal plan, pricing for Squarespace starts at $12 per month, which is ideal for individuals or small businesses who need a simple website. The Business plan starts at $18 per month and goes up to $49 per month.

Webflow vs Squarespace Comparison

Webflow is a great platform for those who want complete control over their website design. You can create custom designs from scratch or use one of the many pre-made templates. If you're not a designer, don't worry! With Webflow's visual editor, creating a beautiful website without coding knowledge is easy.

Squarespace is also a great platform for creating websites. However, it is geared more towards those who want an easy-to-use platform with drag-and-drop functionality. Squarespace also offers many beautiful templates that can be easily customized to fit your needs.

Both Webflow and Squarespace are great choices for creating a website. However, depending on your needs, one platform may be better suited for you than the other. Here is an in-depth Webflow vs Squarespace comparison: 

Webflow vs Squarespace - Ease of Use

Squarespace is often lauded for its ease of use, especially when compared to traditional website builders. You can still create a professional-looking website with Squarespace even if you're not a developer. Webflow is also relatively easy to use, although it doesn't have quite the same level of flexibility as Squarespace.

Sign Up

Both website builders have a quick, simple sign-up process. Webflow asks for your email address and a few details, including your skill level and the type of website you want to create - And that’s it! You are all in and led to the website editor, where you can turn your idea into a beautiful website.

While signing up for Squarespace, you must choose one of the many stunning templates first. Take your time previewing before choosing a template for your site. The next step includes entering your email and your website’s title.  After a simple skippable walkthrough of the template editor, you will be taken to the dashboard, where you will find everything to set your website up and running.

Editing Your Website

As a beginner, you will come across several pop-up tips as you build your website on Webflow. However, unlike Squarespace, you cannot skip the guided tour. The drag-and-drop interface allows you to create custom designs without having to code.

But this might be confusing for some. You have to delve into details like dimensions and spacing while customizing the layout.


Source: Webflow

On the contrary, the Squarespace template editor is intuitive and section based. You can add a section and change the text and the position of the section’s elements. The lack of freedom might be a problem for some, but creating a poorly designed website seems impossible with Squarespace. Even with limited customizability, you can rest assured that the results will always be impressive.


Source: Squarespace

Domain Setup

The first year of every Squarespace pricing plan comes with a free custom domain, registered, and purchased through the platform. On the contrary, Webflow relies on third parties like Google and GoDaddy for registering and buying domains. Users must also manually update domain settings to keep it connected to their Webflow website.

Webflow vs Squarespace - Website Design

Whether you’re a small business owner, artist, or entrepreneur, your website is essential to your success. But with so many web design options out there, how do you choose the right one for you? There's no denying that both Squarespace and Webflow offer some great features for building websites. However, when it comes to web design, there are some clear differences.

With Webflow, you get access to over 500 webflow templates, out of which only 50 are free. On the other hand, Squarespace offers 113 free templates.

Freedom of Customization

If you're looking for a website builder that gives you more freedom to customize your site, then Webflow is a good option. However, this comes at the cost of more effort to create and maintain your site.

Webflow gives you complete control over your website's design. You can create custom designs from scratch or use one of the many templates available. With Webflow, you can add interactive features to your sites, such as animations and forms.

Webflow customization

Source: Webflow

With Squarespace, you can change the colors and fonts of your site, but you can't change the layout of your pages. It offers several pre-set layouts and designs to choose from. This can be great if you're not sure exactly what you want or are short on time. However, it does mean that you're somewhat limited in terms of customization.

With Webflow, on the other hand, you have a lot more freedom to create a custom layout for your website. While this does take more time and effort, it means that you can make your website stand out from the crowd.

Webflow customization

Source: Webflow

Better Quality Web Design

When it comes to web design, Squarespace offers less freedom than Webflow, but the trade-off is better quality. With Squarespace, you're stuck with the platform's pre-designed templates, and you can't customize the layout as much as you can with Webflow templates.


Source: Squarespace 

However, what you lose in freedom, you gain in terms of quality. Squarespace's templates are better designed and more user-friendly, making it easier to create a professional-looking layout. And since all the platform's templates are responsive, your website will look great on any device.


Source: Squarespace 

So, which is better? Ultimately, it depends on your needs and preferences. If you want a quick and easy solution with minimal effort, Squarespace is a good option. But suppose you're looking for freedom and flexibility. In that case, Webflow is the way to go.

Webflow vs Squarespace - Price 

When it comes to Webflow vs Squarespace price, both platforms offer a variety of subscription plans. However, Webflow is generally more expensive than Squarespace, even though the cheapest Webflow plan starts at $12 per month.

The cheapest Squarespace plan starts at $16 per month. However, it's important to note that Squarespace does offer a free trial. So, if you're looking to try out either platform before committing to a paid subscription, Webflow is the better option.

Which Has Better Pricing – Webflow or Squarespace?

Both platforms offer many features for their price point in terms of value for money. However, we believe that Squarespace offers slightly better value for money than Webflow. This is because it includes more features in its plans.

Squarespace allows you to connect to a free custom domain for the first year and offers unlimited bandwidth, storage and SSL security. However, connecting to a custom domain isn’t free with Webflow and only offers 50GB of bandwidth.

Which is Cheaper, Webflow or Squarespace?

Webflow advanced pricing plans are more expensive as compared to Squarespace. Webflow eCommerce plan costs you $74 per month compared to Squarespace’s $40 per month Advanced eCommerce plan.

If you're just starting with website building, we recommend going with Squarespace. It offers a lower price point and all the features you need to build a beautiful website.

Webflow vs Squarespace - eCommerce Functionalities

Squarespace is a popular choice for selling online because it offers a wide range of features and templates that make it easy to create a professional-looking website. It is perfect if you're just starting out or don't have much experience with ecommerce.

Squarespace's cheapest eCommerce plan is available for $27per month. It doesn’t charge you for transactions and lets you customize checkout form questions. You also get the freedom to sell unlimited products. However, there are some limitations on what you can do with your website.

Webflow is perfect for those who want complete control over their website. One downside of using this website builder is that it can be more expensive than the other option. The cheapest eCommerce plan costs you $29 per month but fails to compete with Squarespace in terms of eCommerce features. It charges a 2% transaction fee and only lets you sell up to 500 products.

The priciest eCommerce plans for Webflow and Squarespace cost you $212 and $49 per month, respectively. We will recommend you go for Squarespace for selling online.

Webflow vs Squarespace - Marketing and SEO Tools

Webflow offers a powerful suite of marketing tools to help you promote your site and reach your target audience. With Webflow's built-in email capture forms, you can easily grow your mailing list and keep your visitors engaged. You can also use CMS integrations for blogging content to get even more out of your marketing efforts. Webflow allows you to run campaigns with Google Shopping and easily sync products.

Squarespace also offers some great marketing features, as robust as what Webflow offers. Squarespace's email capture forms are a bit less customizable than Webflow's, but they're still effective. You can create promotional pop-ups and banners to boost your marketing efforts. While Squarespace doesn't have as many integrations as Webflow, it does offer integrations with popular services like Google Analytics and MailChimp.

Source: Squarespace

When it comes to marketing and SEO tools, there is no clear winner between Webflow and Squarespace. Both platforms offer a variety of features that can help you improve your website's visibility and ranking in search engines. However, it's worth noting that some more advanced features, such as A/B testing and email marketing, are only available on the Squarespace platform.

Webflow vs Squarespace - Switching Process

The switching process between Webflow and Squarespace is relatively simple. If you're currently using Squarespace, you can export your content into a ZIP file and then import it into Webflow. You can also manually switch an existing site to Squarespace or Webflow. It’s a simple process that doesn’t require coding knowledge. The entire process should only take a few minutes.

Webflow vs Squarespace - Help and Support

When it comes to help and support, both Webflow and Squarespace offer excellent options. If you need help with your website, you can contact customer support through both platforms 24/7. However, Squarespace is more responsive as it is easier to reach a customer’s representative than with Webflow. Squarespace offers a live chat option during the weekdays, whereas you can access email support throughout the week.

Both platforms also offer extensive knowledge bases that can help you troubleshoot any issues you may have. Additionally, both platforms offer forums where users can ask questions and get help from other users.

Webflow vs Squarespace - Performance and Security

When it comes to performance and security, both Webflow and Squarespace are solid choices. Squarespace is a bit faster and more securer, but Webflow is no slouch in either department. Both platforms offer SSL certificates on all their plans.

Webflow is built on a robust, scalable infrastructure that can handle high-traffic loads without breaking a sweat. In addition, all data is securely stored and backed up, so you never have to worry about losing important information. Squarespace offers encryption for all data transfers, so your information is always safe and secure.


Webflow and Squarespace are both known for their uptime. In fact, they both guarantee 99.9% uptime. Both platforms use a content delivery network (CDN) to deliver their content. This means your site will be served from multiple locations worldwide, which can help improve speed and reliability.

Additionally, Webflow has a feature called "Auto-Scaling" which helps to ensure that your site will always be up and running, even during times of high traffic. Squarespace does not have this feature.

Finally, it's worth noting that both Webflow and Squarespace offer a 99.9% uptime SLA (service level agreement). If your site goes down, you're entitled to compensation.


If you're running a website, you know how important it is to have regular backups. Unfortunately, if something goes wrong with your site, you may not be able to access your backups. That's where Webflow comes in. With Webflow, you can easily create backups of your site and restore them if something goes wrong.

Squarespace offers backup but is not as easy to use as Webflow's. With Squarespace, you must keep hitting the “save” button to keep everything backed up. This process can be time-consuming and difficult, especially if you're unfamiliar with it.

Webflow vs Squarespace - Apps and Integrations

When it comes to apps and integrations, Webflow has a clear advantage over Squarespace. While Squarespace offers a limited selection of integrations, Webflow offers users a wide range of options.

Additionally, Webflow makes it easy to connect your site to third-party services and add custom code snippets. This gives you the flexibility to extend the functionality of your site beyond what Squarespace offers out of the box.

Webflow: DIY Integrations

One of the best things about Webflow is that it's a completely DIY platform. This means you can integrate it with just about any other service or platform you use. For example, if you're using Mailchimp for your email marketing, you can easily add a signup form to your Webflow site. Similarly, if you're using Google Analytics to track your website traffic, you can add the tracking code to your Webflow site without hassle.

Webflow integrations

Source: Webflow

 In contrast, Squarespace is a bit more limited in this regard. While it does offer some integrations with popular services, it doesn't offer the same level of flexibility as Webflow.

Squarespace: Ready-made Apps

Squarespace offers a suite of pre-made applications you can install with just a few clicks. You can find 24 carefully selected apps on the Squarespace extension to introduce new features to your website. This makes adding features to your site easy without coding them yourself.

Webflow, on the other hand, does not offer any pre-made applications. To add a feature to your Webflow site, you must code it yourself or hire someone. However, this builder offers countless integrations for those who want more control over the website’s design.

Is Webflow Better Than Squarespace?

Squarespace is a better platform than Webflow for several reasons. One reason is that Squarespace is much easier to use. It has a drag-and-drop interface makes it easy to create beautiful websites without having to write any code. 

Another reason is that Squarespace has better customer support. If you have any problems with your website, you can contact customer support, and they will help you solve the problem. Squarespace is also more affordable than Webflow.



User Friendly


Ease of Design




eCommerce features


Marketing and SEO


Apps and Integrations


Performance and Security


Switching Process


Customer Support



Key Takeaway 

Both Webflow and Squarespace are popular website builders for creating beautiful websites. However, there are some key differences that you should take into account when choosing between the two. Webflow is a powerful platform with more customization options. 

However, it is also more complex and may be overwhelming for beginners. Squarespace is simpler, but the layouts are not as customizable as Webflow’s. It is a good choice for those who want an easy-to-use platform with decent features.

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