It's hard to stand out in the job market today with all the competition. But creating an unforgettable portfolio website showcasing our skills gets us the work we deserve!

Building a portfolio website is an important step in our career. With Squarespace, it's easy to create and update a professional website without hassle. It’s a great way to show off our work and let potential employers know what we can do. 

This article explains how to create an attractive website with Squarespace portfolio templates and why it's important.

What Is a Portfolio Website?

A portfolio website is an online space to share photos, videos, and other content to show off our skills and accomplishments. We can also use it to build relationships with potential clients or employers.

A good portfolio website should be well-organized and easy to navigate. We should also include information about our experience, certifications, and skills. We can also post info about upcoming events or projects we're working on.

Creating a portfolio website is a great way to gain visibility for our work and build relationships with potential clients or employers.

Why We Need a Portfolio Website

A portfolio website can help us:

1. Connect With Potential Employers 

The best way to get a job is to show our potential employer what we can do. A portfolio website lets us put our best foot forward and show off our work in an easy-to-access format.

2. Get Noticed 

A portfolio website lets people see the different types of work we’ve done and makes it easier for creative professionals to get noticed.

3. Showcase our Work 

Having a portfolio makes it easier for people to find the type of work they’re interested in and gives them a better idea of our skills.

Example of Why We Need a Portfolio: 

From a creative professional's perspective, our portfolio is an essential tool. Especially when we're looking for work - the more marketable we are, the better our chances of getting hired.

Now imagine someone needs a logo for a new product, service, or company – chances are they will start searching for one on Google. 

For the most part, clients use Google to find potential logo designers. After typing "logo designer portfolio" into the search bar, they come across many creative professionals experienced in creating logos. They browse their portfolio websites to choose an individual who meets their preference and budget.

We must ensure we're searchable and, as seen by our clients in the first place, with a unique portfolio.

Most Important Features to Include on Our Portfolio Site

Design

When designing our portfolio site, we should keep these important features in mind:

1. Make our Portfolio Site Easy To Navigate

Our portfolio should be easy to browse and use. Include a clear layout with sections for our work history, education, affiliations, and skills. Use headers and buttons to make it easy to move between sections.

2. Showcase our Work In An Organized Fashion

Use headings and subheadings to organize work into design, development, marketing, or accounting categories. Include photos and videos, if applicable, to help illustrate our points.

3. Showcase our Creative Thinking Abilities

Include writing samples and projects that demonstrate creative thinking and problem-solving skills. This will show potential employers that we can take on complex tasks and generate innovative solutions.

Keep It Minimal 

• Minimalism is all about using the simplest, most effective design concepts to create a cohesive and impactful portfolio. 
• Use whitespace wisely. No need for ornate fonts or excessive text decoration. Keep it simple and to the point.
• Use contrasting colors to create visual interest and contrast. A dark color on a light background or vice versa will work well. Be sure to use at least three colors, as this will add depth and vibrancy to our site.
• Consider border or graphic elements to break up large blocks of text or emphasize key points on our page. We can do this with images, shapes, or even color gradients!

Logo with Tagline

Including a logo and tagline is important to create a strong portfolio site. A logo should be simple and text-based, while a tagline can be more descriptive. Here are some tips for creating effective logos and taglines:

Logo:

Keep the logo simple and text-based. Use a legible font on all devices and ensure the colors are complementary. Try to keep the logo as generic as possible so we can use it in many different contexts.

Tagline:

Think about what our tagline could be for our portfolio site. It should be descriptive and reflect what we offer as artists or designers. For example, if we're wedding photographers, our tagline might be "Capture memories with style."

Call to Action

When creating a portfolio website, one of the most important features to include is a call to action. This will help visitors take action on our offering, such as hiring us for a project.

A good call to action should be concise, easy to understand, and visually appealing. It should also be positioned in a prominent location on our website so that visitors are constantly drawn to it. Here are some ideas for the call to action:

• Request a free consultation
• Book me for a project

High-Quality Images

Our portfolio should always have high-quality images to represent our work. A good rule of thumb is to have at least five images for every project.

When choosing images, ensure they are professional and show our best work. Try to find photographs that are in focus and well-composed. Avoid using stock photos or photos taken with a cell phone because they will look less professional.

To ensure images look their best, resize them before uploading them to the website or portfolio site. To do this, use an online photo editor such as Pixlr or Canva. This will help them look sharper and more professional.

Additionally, it’s a good idea to add captions to each image, so potential clients know what the photo is depicting. This way, we can provide even more information about each project and potentially increase our chances of landing a job!

Testimonials

One important feature to include on our portfolio site is testimonials. This way, potential clients can see what others have said about our work and decide if we are the right designer or developer for their project.

Here are some tips on how to get good testimonials from our clients:

1. Ask clients if they would be willing to write a review of our work. People are often happy to write a positive review if it helps promote our business. Plus, getting reviews from happy customers can add credibility to our business.
2. Make sure all the testimonials are formatted in an easy-to-read manner. Most people like to read positive reviews and want them to be easy to understand. Remember that testimonials should not be long-winded diatribes; they should be brief and concise so that readers can understand why they liked working with us or chose us over another candidate.
3. Have a system in place for collecting testimonials from our clients. It may be helpful to have forms on our website or in the contact form area of our portfolio site asking for feedback about specific projects or services we provided. 

Services 

Adding the services offered to our portfolio site is a great way to show off our skills and abilities. This will help potential clients find and connect with us more easily and allow us to showcase our skills. Include a brief description of what we can offer and a link to our website or portfolio page. Also include contact information so clients can get in touch with us directly.

Contact information 

Contact information is an important feature to include on our portfolio site. Potential clients or employers should find our contact information easily when they need to contact us. We can also use our contact information to remind visitors of the ways they can connect with us. 

The contact information should include our name, website, and email address. We can also include our phone number. We should also include a brief description of what we do and our location. Include social media links too.

It's important to keep in mind that our contact information should be professional and easy to find. Ensure all the information is accurate and up-to-date, and make it easy for visitors to reach us. Our contact information will help us build relationships with potential clients and employers, which will help us grow our business.

Talk About Oneself 

Provide an overview of the skills and what we can offer our clients, as well as showcase the work in a way that appeals to potential clients.

Include sections like "Awards & Recognition," "Portfolio Highlights," and "Work Samples" so potential clients can see examples of our work and know what to expect when they hire us.

Content

Our portfolio website should be well-organized and feature important content to help us stand out from the competition. Here are some key features to include on our site:

A High-Quality Image of Yourself

When building a portfolio, one of the first things we should do is take a high-quality image of ourselves. This will be the first thing potential employers see when they visit our website or portfolio. It’s also important to ensure that our chosen image is professional and fits the rest of our site’s design. 

Here are some tips for choosing a high-quality photo:

1. Choose An Appropriate Background

While taking a photo outdoorsy, consider using a natural backdrop like trees or a field. If we use a photo taken inside, choose a background that reflects our work area (for example, white walls or a work desk in the background).

2. Choose Flattering Lighting

Make sure the light in the photo is evenly distributed and doesn’t cast shadows on the face or body.

3. Avoid Close-Ups Of our Eyes Or Facial Features

These photos can look artificial and creepy, especially if they are used on websites or portfolios that focus on design rather than business work.

Social Media Profiles 

Adding social media profiles to our portfolio site can be a great way to show off our work and connect with potential clients. Creating a social media presence can help us attract new followers and build relationships with current clients. 

Our portfolio website should include a social media profile for our business. This will allow us to share our work and connect with potential clients online. Make sure to update the profile regularly, including a recent photo about what we're working on and any new blog posts or projects. We can also use social media to promote special events or offers or to talk about how our business has contributed to the community.

Relevant Personal Projects

One of the most important things to include on portfolio site is a list of personal projects we’ve worked on. This will give potential employers a better idea of what we're capable of and help them get a sense of our creativity. We can also highlight specific accomplishments or milestones from these projects, showing that we're able problem-solver and leaders.

Some tips for including personal projects in portfolio:

1. Make sure each project is labeled with its name, completed date, and purpose.
2. Ensure each project is accompanied by relevant screenshots or images illustrating its importance and value.
3. Summarize the key takeaways or lessons learned from each project in a brief paragraph or two.

A FAQ Section

Adding an FAQ section to our portfolio site can be a great way to keep visitors informed and educated about our skills and services. We can also use FAQs for marketing our business since they allow customers to learn more about what we do and how we can help them.

FAQs should be organized by topic so potential clients can easily find the information they're looking for. Make sure to include helpful tips on creating FAQs, as well as instructions on how to respond to common questions. Also, include a link to website or blog where readers can find more detailed information about our services.

By creating a comprehensive FAQ section, we'll improve the overall user experience on our portfolio site and increase the chances of attracting new clients.

Guest Appearances

Guest appearances are a great way to show potential clients that we're invested in our industry and know what's happening. When listing a guest appearance on the portfolio site, including the event's date, the name of the company or organization we spoke to, and any other relevant information. This will help demonstrate that we're active community members and know what's important to our target audience.

Providing Information About Pricing

One important thing to mention on any portfolio website is the price range we're willing to work within. It's always helpful if potential clients know what they might be spending before they start looking at portfolios! 

Also, be sure to list any special offers or discounts that are currently available on our services. This will show that we're attentive and responsive to customer needs.

Free Samples

When creating Squarespace portfolio websites, free samples are an important feature to include. This can be in the form of a downloadable product, an ebook, or a video tutorial. Free samples can help potential clients evaluate our work and decide if they want to hire us for a project. They can also help us attract new clients looking for products or services within our area of expertise.

Offering free samples can also be an effective way to market yourself. Potential clients will appreciate being able to try it before they buy, and they may be more likely to recommend it if they are happy with what they see. Plus, it’s always good marketing practice to offer something for nothing – people love deals!

Squarespace Templates For Portfolio Websites 

The following are some of the best Squarespace portfolio examples for our creative portfolio: 

Wise - Squarespace 7.1

Source: Wise 

If you're looking for a new site design, the Wise Squarespace Template Kit from Squarespace is a good option. It's modern and stylish and has a creative flair.

Pixelab 

Source: Pixelab

The Pixelab Squarespace Template Kit is a responsive and modern website template for photographers or other creative businesses. It's been designed with designers and photographers in mind, with a romantic and rustic appeal. 

Snapix

Source: Snapix

The Snapix Squarespace Template Kit is a modern website design kit. It includes full-width background images, parallax scrolling, and unique overlapping text and image sections, making it more engaging for your visitors.

Tepito

Tepito is the perfect choice for those planning a career in the travel industry.

Source: Tepito 

The homepage includes a bio, the latest work, and a current location fitting for a travel portfolio.

Pazari

Unlike project pages, product pages contain a smaller background image and photos slowly revealing as we scroll down the page. It's a highly recommended web design product that includes everything we need to build a professional-looking page!

Source: Pazari

Want to amaze clients with professional-looking designs? This Squarespace designer portfolio will let us break the mold.

What makes a Pazari template so effective is its emphasis on design. Along with clear and clean graphics, it also utilizes white space to make the content more visible.

Nevins

Nevins is perfect for lifestyle portfolios. Nevins and Pazari have minimalist designs, but a few additional features make Nevins stand out. The home page photos are smaller, so three can be displayed side by side instead of two.

Source: Nevins

Utica

The Utica is an excellent choice when looking for the best Squarespace template for our video portfolio.

Source: Utica

This template is ideal for showcasing our work in a digital format. It can help create a sense of unity, consistency, and professionalism throughout our website.

When we upload our digital images to Utica, a beautiful header will ensure that our most recent images are the first things people see. They'll also see our name at the top of the page.

Elliot

This is an option if we're photographers looking for a template from Squarespace to use in our portfolio.

Source: Elliot

This best Squarespace template for portfolio is great for showcasing photography skills and projects. It features a site slider for images and a perfectly balanced, responsive design.

There are a variety of options when it comes to creating our portfolio. One option is a horizontal slider with many photos, which is ideal for our portfolio.

Matsuya

If we're looking for a Squarespace template to create a successful personal portfolio, Matsuya might be a perfect choice. On the homepage, we can display up to 15 photos. This makes it easier for visitors to see our best work.

Source: Matsuya 

One-page Squarespace portfolios with image galleries are a great way for us to share our work. 

Novo

A unique aspect of the Novo template from Squarespace is that it allows for an easy showcase of a project's cover side-by-side. There's no need to separate it into two sections because the white line is thin enough to be used as a divider.

But because of space constraints, there is no text on top or below the photographs in this post.

Source: Novo 

When a visitor hovers over an image, text appears on top of the image instead.

Carson

Carson, a Squarespace designer portfolio template, makes our portfolio the main attraction on the template's homepage. This simple and clean template is easy to navigate and perfect for fashion design portfolios.

Source: Carson

An image on the front page and a list of hyperlinked titles with sources and descriptions are perfect for our design work.

Lange

To share additional details about the image we're sharing, click on the title of the image in question. Try this perfect Squarespace template for your sports portfolio.

Source: Lange

Lange uses a full-screen viewing option to display the images on the website. The photos are displayed in a similar way to that of Carson. The photographs on the main page provide a glimpse into who we are as an artist and encourage people to keep going.

Nolan

Nolan is a dark-color portfolio template perfect for artists or anyone with a creative eye. It also includes a full-width case study section so our product or service won't be overlooked.

Source: Nolan

Additional pages make it a great option for creatives, and the text is completely customizable. We can change page titles and content to whatever we need to maximize our marketing efforts.

Get professional design help from UPQODE that promises to make us stand out from the crowd!  

Squarespace portfolio templates allow us to showcase our work effectively and beautifully. Discover how we can use Squarespace portfolio templates for stunning website design. We've hand-picked the best portfolio templates designed to showcase our work and get noticed.